Tuesday, May 26, 2009

Prototypes and Beyond!

The exhibit team spent last week hard at work installing the latest exhibit here at the museum. It is a process that started several months ago with research. For this exhibit we spent time interviewing members of the Dr Pepper brand team at the Dr Pepper Snapple Group and former employees of packaging manufacturers. With their input, the process that soft drink companies use to develop their products and brand identities emerged along with the amount of consumer product testing that is done. This exhibit will guide you through the development of logos (especially the current Dr Pepper logo) along with bottle and flavor development. (How about some Dr Pepper Cherry?)

With this exhibit, we are adding a few online interactives. When you come to the museum, take your picture beside your favorite Dr Pepper logo. Email, tweet, or upload your picture to our Flickr group, Favorite Dr Pepper Logo Vote! We'll keep a tally posted on our blog and Twitter with your votes! What's your favorite Dr Pepper logo? Will the 1970s logo beat out the Clock Dial for all time favorite? You be the judge!!!

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