Friday, June 19, 2009

2nd Flavored Dr Pepper Taste Test!

Similar to last week, we featured Mango, Strawberry, Raspberry and Watermelon to see if the results would be the same or different. We again asked the visitors who took the test which flavors they preferred, similar to the consumer taste testing that is done by Dr Pepper when they develop their flavor extensions.

Here are the results of today's test:
We had 69 people who took the test.

This week, in addition to our visitors from Texas, we had visitors from
Wisconsin, Ohio, Illinois, South Carolina,California, Kansas,
and even Alaska who participated in our Taste Test!

AGE
24% were between the ages of 0-10
30% were between the ages of 11-20
11% were between the ages of 21-30
7% were between the ages of 31-40
13% were between the ages of 41-50
7% were between the ages of 51-60
3% were between the ages of 61-70
3% were age 71 and up

Which Flavor did you like Most?
37.14% said they liked Watermelon DP the most.
27.14% said they liked Raspberry DP the most.
20% said they liked Strawberry DP the most.
15.71% liked Mango DP the most.

Which flavor did you like the least?
39.13% said they liked Mango DP the least.
23.19% said they liked Watermelon DP the least.
18.84% said they liked Strawberry DP the least.
18.84% said they liked Raspberry DP the least.

Which flavor did you like more than regular Dr Pepper?
34.32% said they liked Raspberry DP more than regular DP.
32.84% said they liked Watermelon DP more than regular DP
17.91% said they liked Strawberry DP more than regular DP.
10.45% said they liked Mango DP more than regular DP.
4.48% said they did not like any of the flavored DP more than regular DP.


Would you purchase any of the flavors if they were sold at your local grocery store?
55.38% said yes.
33.85% said maybe.
13.85% said no.

Which one(s)?
33.33% said they would buy Raspberry DP.
27.96% said they would buy Watermelon DP.
21.51% said they would buy Mango DP.
17.20% said they would buy Strawberry DP.


We'll do this again next Friday from 11:30 to 12:30. Come by for a visit and put your taste buds to the test with four new flavors that we're putting together!

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