Friday, June 26, 2009

3rd Flavored Dr Pepper Taste Test

Today we had our 3rd flavored Dr Pepper taste test of the summer. This week we introduced Caramel, Chocolate, Hazelnut and Vanilla flavored Dr Pepper. We had a clear favorite as you can see below.

Here are the results of today's test:
We had 45 people who took the test.

This week, in addition to our visitors from Texas, we had visitors from California, Michigan, Colorado and New Jersey who participated in our Taste Test!

Age
24% were between the ages of 0-10
7% were between the ages of 11-20
4% were between the ages of 21-30
7% were between the ages of 31-40
13% were between the ages of 41-50
11% were between the ages of 51-60
13% were between the ages of 61-70
11% were age 71 and up
9% did not answer

Which Flavor did you like Most?
62.22% said they liked Vanilla DP the most.
13.33% said they liked Chocolate DP the most.
8.89% said they liked Caramel DP the most.
6.67% liked Hazelnut DP the most.

Which flavor did you like the least?
37.78% said they liked Chocolate DP the least.
35.56% said they liked Caramel DP the least.
28.89% said they liked Hazelnut DP the least.
8.89% said they liked Vanilla DP the least.

Which flavor did you like more than regular Dr Pepper?
42.22% said they liked Vanilla DP more than regular DP.
13.33% said they liked Caramel DP more than regular DP
11.11% said they liked Chocolate DP more than regular DP.
8.89% said they liked Hazelnut DP more than regular DP.
20% said they did not like any of the flavored DP more than regular DP.

Would you purchase any of the flavors if they were sold at your local grocery store?
73.33% said yes.
17.78% said maybe.
13.33% said no.

Which one(s)?
68.89% said they would buy Vanilla DP.
42.22% said they would buy Chocolate DP.
17.78% said they would buy Caramel DP.
15.56% said they would buy Hazelnut DP.

We'll do this again next Friday from 11:30 to 12:30. Come by for a visit to the Dr Pepper Museum and see what flavored Dr Pepper you would like.

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