Friday, July 17, 2009

6th Flavored Dr Pepper Taste Test

Today we had our 6th flavored Dr Pepper Taste Test. We repeated last week's flavors of Peppermint, Coffee, Plum and Walnut. The results were interesting, though Peppermint DP still came in an overwhelming first.

We had 47 people who took the test.

Our out-of-state visitors were from Tennessee, Florida, Oklahoma, Louisiana and Ohio.

Age
19% were between the ages of 0-10.
23% were between the ages of 11-20.
11% were between the ages of 21-30.
26% were between the ages of 31-40.
2% were between the ages of 41-50.
11% were between the ages of 51-60.
4% were between the ages of 61-70.
4% did not report their age.

Which flavor did you like the most?
51.06% said they liked Peppermint Dr Pepper the most.
34.04% said they liked Plum Dr Pepper the most.
14.89% said they liked Walnut Dr Pepper the most.
6.38% said they liked Coffee Dr Pepper the most.

Which flavor did you like the least?
38.30% said they liked Coffee Dr Pepper the least.
29.79% said they liked Walnut Dr Pepper the least.
25.53% said they liked Plum Dr Pepper the least.
8.51% said they liked Peppermint Dr Pepper the least.
2.12% did not answer.

Which flavor did you like more than regular Dr Pepper?
29.79% said they liked Peppermint DP more than regular Dr Pepper.
19.15% said they liked Plum DP more than regular Dr Pepper.
2.12% said they liked Coffee DP more than regular Dr Pepper.
2.12% said they liked Walnut DP more than regular Dr Pepper.
46.81% said they liked regular Dr Pepper more than any of today's flavored versions.

Would you purchase any of the flavors if they were sold at your local grocery store?
51.06% said yes.
34.06% said maybe.
14.89% said no.

Which ones?
55.32% said they would buy Peppermint DP.
34.04% said they would buy Plum DP.
17.02% said they would buy Coffee DP.
17.02% said they would buy Walnut DP.

Return next week for 4 more exciting flavors. The Dr Pepper Museum does taste tests from 11:30-12:30 on the 2nd floor in the classroom. We hope to see you then!

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