Friday, July 24, 2009

7th Flavored Dr Pepper Taste Test

Today we had our 7th flavored Dr Pepper Taste Test. It was an exciting one with four new flavors. This week's flavors were Amaretto, Cinnamon, Cranberry and Coconut. We had close competition between the Amaretto and Cinnamon.

We had a total of 62 people who took the test.

Along with our Texas visitors, we also had visitors from Arkansas, Missouri, Iowa, California, Ohio, New York, Maryland, Tennessee and New Hampshire.

Age
27% were between the ages of 0-10.
11% were between the ages of 11-20.
18% were between the ages of 21-30.
13% were between the ages of 31-40.
10% were between the ages of 41-50.
6% were between the ages of 51-60.
6% were between the ages of 61-70.
2% were ages 71 and up.
6% did not report their age.

Which flavor did you like the most?
38.71% said they liked Amaretto Dr Pepper the most.
37.10% said they liked Cinnamon Dr Pepper the most.
16.13% said they liked Coconut Dr Pepper the most.
11.29% said they liked Cranberry Dr Pepper the most.

Which flavor did you like the least?
37.10% said they liked Coconut Dr Pepper the least.
33.87% said they liked Cranberry Dr Pepper the least.
14.52% said they liked Amaretto Dr Pepper the least.
14.52% said they liked Cinnamon Dr Pepper the least.

Which flavor did you like more than regular Dr Pepper?
25.81% said they liked Amaretto DP more than regular Dr Pepper.
19.35% said they liked Cinnamon DP more than regular Dr Pepper.
14.52% said they liked Coconut DP more than regular Dr Pepper.
11.29% said they liked Cranberry DP more than regular Dr Pepper.
33.87% said they liked regular Dr Pepper more than any of today's flavored versions.

Would you purchase any of the flavors if they were sold at your local grocery store?
56.45% said yes.
33.87% said maybe.
8.09% said no.

Which ones?
48.39% said they would buy Amaretto DP.
41.94% said they would buy Cinnamon DP.
27.42% said they would buy Coconut DP.
17.74% said they would buy Cranberry DP.

Please join us next Friday as we see these flavors battle again in the Summer 2009 Flavored Dr Pepper Taste Test. These tests are held on the 2nd floor at 11:30 in the classroom.

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