Friday, July 03, 2009

4th Flavored Dr Pepper Taste Test Results!

Today we had our 4th flavored Dr Pepper taste test of the summer. This week we tested Caramel, Chocolate, Hazelnut and Vanilla flavored Dr Pepper again. Unlike last week, the visitors that participated did not have a clear favorite. However, the least favorite flavor rang loud and clear.

This week, 78 visitors put their taste buds to work testing our Dr Pepper concoctions!



In addition to our visitors from Texas, we were happy to welcome folks from Florida, New Jersey, New York, North Carolina, Arizona, Ohio, and Pennsylvania. We even had an international visitor from Tijuana, Mexico!


Age
14% were between the ages of 0-10.
18% were between the ages of 11-20.
17% were between the ages of 21-30.
13% were between the ages of 31-40.
23% were between the ages of 41-50.
5% were between the ages of 51-60.
3% were between the ages of 61-70.
5% were age 71 and up.
1% did not share their age.


Which Flavor did you like Most?
42% preferred Vanilla Dr Pepper.
39% preferred Caramel Dr Pepper.
5% preferred Hazelnut Dr Pepper.
5% preferred Chocolate Dr Pepper.
6% preferred not to answer.

Which flavor did you like the least?
65% liked Chocolate Dr Pepper the least.
14% liked Vanilla Dr Pepper the least.
12% liked Hazelnut Dr Pepper the least.
9% liked Caramel Dr Pepper the least.

Which flavor did you like more than original Dr Pepper?
15% liked Vanilla Dr Pepper more than the original.
13% liked Caramel Dr Pepper more than the original.
8% liked Chocolate Dr Pepper more than the original.
5% liked Hazelnut Dr Pepper more than the original.
59% thought that original Dr Pepper can't be beat!

Would you purchase any of the flavors if they were sold at your local grocery store?
47% said yes.
43% said maybe.
10% said no.


Which one(s)?
53% said they would buy Vanilla DP.
50% said they would buy Caramel DP.
12% said they would buy Chocolate DP.
9% said they would buy Hazelnut DP.


Next week we'll be introducing four new flavors for you to enjoy! Stop by the second floor of the museum between 11:30 and 12:30 on Friday, July 10th and tell us what you think.

No comments: